“The Challenge”

The Challenge #4

Special Convention Edition “The Bash in Brussels”

Tuesday, 26 October 2021, 11.00 (CET)

Yes, it’s finally happening: “The Bash in Brussels”, a return to a live convention of BIR, that event we’ve all been waiting for!

And front and center of the event will be a special edition of the highly rated BIR bi-monthly show “The Challenge” - the Three Amigos: Host Michael Lion (Chair of the International Trade Council) and resident co-anchor contributors Mark Sellier (BIR Communications Chair) and Murat Bayram (BIR Convention Chair) will be presenting another exciting edition of their cutting-edge, highly topical live show, addressing a host of headline issues presently confronting our members and the global recycling industry.

Joining the Amigos conversation for an undoubtedly compelling and fascinating segment will be the prominent and renowned leading figure of both the US and global recycling industry George Adams, President of SA Recycling – his take on both contemporary challenges and opportunities will be an engaging and much anticipated contribution not to be missed.

And “The Challenge”, which will be a hybrid show live in Brussels and simultaneously broadcast online and available for playback viewing, will have much, much more, with an extravaganza of flash interviews and soundbite appearances reflecting the takes from both a cornucopia of industry leaders and mainstream delegates reflecting the buzz and excitement of the return to convention networking, enabling even those who sadly can’t be present with a sense and taste of participating.

Truly a must-see edition of “The Challenge” coming to you on Tuesday, 26th October - see you there!  

"The Challenge" team:


Michael Lion

President, Everwell Resources Ltd (CHN)


Mark Sellier

President, Global Metals Network Limited (CHN)


Murat Bayram

Managing Director Non-Ferrous Europe, European Metal Recycling Ltd (GBR)

With their invited guest:

George Adams

President, SA Recycling (USA)

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