Posted on 29/01/2019 in category BIR

Global Recycling Foundation launches new website and brand identity

The Global Recycling Foundation, launched in London on 6th October 2018 at the Bureau of International Recycling’s (BIR) World Recycling Convention, has reached a new milestone, launching its new logo, website – www.globalrecyclingfoundation.org – and brand identity to reflect the crucial role recycling plays in preserving our planet’s future.

GRF logo2

The website will serve as a window for the Global Recycling Foundation, focusing on innovation, education, progress and action. It will support the Global Recycling Foundation’s mission to promote recycling and the recycling industry. It will do this by supporting educational and academic studies as well as inviting donations from businesses, brands and organisations who share the same goals in ensuring recycling remains at the heart of the environmental wellbeing of our planet.

Ranjit S Baxi, Founding President of Global Recycling Foundation and BIR President, said: “It is a great achievement to see the launch of our new website and brand identity. The mission of the Global Recycling Foundation is to support the promotion of recycling, and the recycling industry, whilst supporting educational and academic studies and awareness programmes, such as Global Recycling Day, which focus on the sustainable, circular and inclusive development of recycling across the world.

“Our new website and brand identity brings this mission to life, highlighting that recycling is a global issue that we must all tackle together, fostering better practices to ensure that we play our vital part in preserving the future of our planet.”

For further information, contact the Global Recycling Foundation PR team:

press@globalrecyclingfoundation.org
Belinda Hallworth +44 (0)20 7680 7114  
Radhika Sharma +44 (0)20 7680 7118
Claire Nelson +44 (0)20 7680 7116
Natasha Cobby +44 (0)20 7680 7119
Sophy Norris +44 (0)1392 248 934 or +44 (0)7930 385 849

About the Global Recycling Foundation

The Global Recycling Foundation, formed by the Bureau of International Recycling in October 2018, supports the promotion of recycling, and the recycling industry, across the world in order to showcase its vital role in preserving the future of the planet.  It will fund Global Recycling Day as well as other educational programmes, awareness projects and innovation initiatives which focus on the sustainable and inclusive development of recycling.  

About the Bureau of International Recycling

The Bureau of International Recycling (BIR) is the global federation of the recycling industry, representing the interests of major recycling companies and national associations from 70 countries worldwide.  A key BIR objective is to promote recycling globally - showcasing its benefits to industry, policy makers and the wider community.